"Plastics production has increased twentyfold since 1964 yet just 5% of plastics are recycled effectively, while 40% end up in landfill and a third in fragile ecosystems such as the world’s oceans."
— The Guardian 2016
“Failing to prepare is preparing to fail”. The concept of meal preparation is built on this foundation. In order to reach and exceed our goals of becoming a healthier and stronger individual, we take measured steps to increase the likelihood of success. Preparing our meals in advance helps us follow a carefully constructed nutrition plan. Despite unbreakable discipline and laser focus work ethic, many meal preppers are unaware that they still aren’t optimising their weekly meal prep. Hours spent cooking succulent and nutrition packed meals could be wasted due to one easy-to-correct factor; their choice of food storage containers.
Plastic containers are usually the preferred. Due to convenience and affordability, we purchase and throw away plastic containers as if they are part of our daily routine. Using plastic to store our meals have become so ingrained in our lives we are completely oblivious to the extraordinary amounts of greenhouse gas emitted from the process of plastic production.
If you’re thinking to yourself “Plastic only makes up a tiny portion of my weekly rubbish, it can’t be that bad”, then consider this: According to Clean Up Australia, plastics have been the most frequently picked up category of rubbish collected over the past 20 years. The pollution and contamination caused by plastic litter are directly responsible for the death of millions of marine wildlife every year. If you’re not a big fan of ocean-life and wondering how plastic has anything to do with your food, your health, and your goals, consider the biggest study ever conducted regarding leaching chemicals in plastic products.
Over 455 plastic products were examined and nearly all items including the ones marked as BPA-free contained harmful chemicals known as Endocrine Disrupting Chemicals. These chemicals have been well documented to mimic, block or interfere with the body’s endocrine system by increasing estrogenic activity. The endocrine system isn’t a nice-to-have, it essentially works with the rest of our body to maintain a good level of health. Endocrine Disrupting Chemicals migrate from plastic containers onto our food and the harmful effects are increased during the process of heating food. To simplify matters and avoid being overly scientific, here are some of the adverse effects of Endocrine Disrupting Chemicals: Birth defects, Sperm quality, the Increased likelihood of breast and prostate cancer, Increased likelihood of diabetes and obesity, Breathing difficulties, etc.
Our goal is to help you realize that the biggest and most important investment you will ever make is the investment in your own health.
We aim to spread awareness of the dangers of using plastic and assist you along the journey of realizing your health potential, by providing the best quality food and drink products made with minimal plastic.